Samsung improves its LATAM share in 2022 despite a stagnant market

Concluding updated: Feb 28th, 2020 at xvi:37 UTC+01:00

Samsung retained its summit spot in the LATAM region throughout 2019, and it managed to increase its smartphone shipment market share from 36.6% in 2018, to 38% past the end of 2019. The Korean tech behemothic increased its influence even equally the entire segment stopped growing in LATAM because of sluggish replacement rates, according to Counterpoint Inquiry.

Although Samsung did increase its smartphone shipment marketplace share throughout last year, it as well lost a couple of points in Q4 when its devices have covered 34.two% of the marketplace, down from 36.half-dozen% a yr before. Merely overall, the visitor has non only kept the crown throughout the year only it also bumped up its market share over the 12-calendar month period ending Dec.

Samsung has more market place share than the 2nd and 3rd largest vendors combined

Samsung was not the only smartphone vendor to increase its influence in the region. In fact, each of the top-three vendors in LATAM, including Motorola on 2nd identify and Huawei on 3rd, have increased their market share in the region by a couple of points at the expense of other, smaller brands. However, Motorola and Huawei are not a threat to Samsung still. While Samsung held 38% of the LATAM market in 2019, Motorola secured the second spot on the podium with only xv.5% market share, while Huawei held 12.nine% of the segment. Even if these 2 companies would combine forces, that would still not be enough to overtake Samsung.

Apple tree is even less of a threat in the region, every bit information technology was the 5th largest vendor with simply a 3.6% market share, down ane% from 2018. Yet, sales for the company have picked up in Q4 thanks to the iPhone 11 which has been selling well globally, so 2020 might look a flake different. The study doesn't go into item as to which Galaxy smartphones were the most popular in LATAM, but if the region reflects the global market place in whatsoever capacity and then the Milky way A10 and Galaxy A50 would be off-white guesses.